More Like Mary, Less Like Martha has a post on the legality of internet linking. She links to
Tech Law Advisor where IP attorney Keven Heller has some thoughts on the contractual aspects of IP protection. For Mr. Heller this has achieved a bloodsport level inasmuch as he has been told to eliminate deep links in his site by a voice mail from
LA Times.
Anyhow, my contribution to this issue is to link to
Kelly v. Arriba. [About two months ago, I wrote
Bill Cork that I would outline this case. So, with my usual diligence, I finally located this case which was buried among my other advance sheets.]
The issue of deep linking constitutes of case of "first impression" - i.e., no judicial decision [at least in my jurisdiction] has made a decision as to whether a link to another website infringes on that website's copyright. Kelly provides some ammunition to argue that it does not.
Kelly involved that most vibrant portion of the internet economy - pornography. In Kelly, the defendant displayed "thumbnails" on his site, as well as links to complete pictures. The Ninth Circuit Court of Appeals considered the Copyright implications of both kind of internet links. The Court describes the factual premises of the case and its conclusions as follows:
When Kelly discovered that his photographs were part of Arriba's search engine database, he brought a claim against Arriba for copyright infringement. The district court found that Kelly had established a prima facie case of copyright infringement based on Arriba's unauthorized reproduction and display of Kelly's works, but that this reproduction and display constituted a non-infringing "fair use " under Section
107 of the Copyright Act. Kelly appeals that decision, and we affirm in part and reverse in part. The creation and use of the thumbnails in the search engine is a fair use, but the display of the larger image is a violation of Kelly's exclusive right to publicly display his works. We remand with instructions to determine damages and the need for an injunction.
The "thumbnail" links were protected as "fair use," the factors which the Court considered were described as follows:
Dr. Seuss Enters., L.P. v. Penguin Books USA, Inc., 109 F.3d 1394, 1399 (9th Cir. 1997) (internal quotation marks and citation omitted). 10 The four factors are: (1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes; (2) the nature of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) the effect of the use upon the potential market for or value of the copyrighted work. 17 U.S.C. § 107.
The policy basis of "fair use" was described by the Court as:
The Copyright Act was intended to promote creativity,thereby benefitting the artist and the public alike. To preserve the potential future use of artistic works for purposes of teaching, research, criticism, and news reporting, Congress made the fair use exception.24 Arriba's use of Kelly's images pro-motes the goals of the Copyright Act and the fair use excep-tion. The thumbnails do not stifle artistic creativity because they are not used for illustrative or artistic purposes and there-fore do not supplant the need for the originals. In addition, they benefit the public by enhancing information gathering techniques on the internet.
The Court confirmed that this was a case of first impression.
No cases have addressed the issue of whether inline linking or framing violates a copyright owner's public display rights. However, in Playboy Enterprises, Inc. v. Webbworld, Inc., the court found that the owner of an internet site infringed a magazine publisher's copyrights by displaying copyrighted images on its web site. The defendant, Webbworld, downloaded material from certain newsgroups, discarded the text and retained the images, and made those images available to its internet subscribers. Playboy owned copyrights to many of the images Webbworld retained and displayed. The court found that Webbworld violated Playboy's exclusive right to display its copyrighted works, noting that allowing subscribers to view copyrighted works on their computer monitors while online was a display. The court also discounted the fact that no image existed until the subscriber downloaded it. The image existed in digital form, which made it available for decoding as an image file by the subscriber, who could view the images merely by visiting the Webbworld site. [Kelly v. Arriba Soft Corp. 280 F.3d 934, 945 -946 (C.A.9 (Cal.),2002).]
My view, which is not a legal opinion but just a talking point, is that if you can link to, and display, a thumbnail under the Copyright Act, you can link to an on-line article. Most bloggers transform the bare link into their own product by adding their own input or observations. Further, blogging is essentially non-commerical and the amount of copyrighted material which is used is not substantial.
Mr. Heller makes a fair point about the contractual aspects of IP protection. A contract to adhere to a newspaper's terms of use may arise from accessing the site. I question, though, whether a newspaper's use of the governmental monopoly provided by copyright can be used as a vehicle to force a waiver of fair use rights. I know that in the trademark area, the owner of a mark cannot use its monopoly to "link" trademark usage to the purchase of other, non-protected. For example, Kentucky Fried Chicken cannot use its trademark leverage to force franchisees to purchase napkins from KFC.
Anyhow, this is just an attempt to put relatively recent decision involving the internet into play. Let me know what you think.