Woo-Hoo! Fresno is Number One...

...apparently in the category of vanity.

Naturally, the only time Fresno gets ranked number one, it's for something embarrassing.

Fresno is America's most "beauty obsessed city."

The upside - or downside, depending on which way you look at it - to social networking tools and apps is the data we are able to compile about emerging cultural trends.
Nowadays everything can be rated, recorded, reviewed and surveyed, even how vain a city's population is.

Recently InStyle.com asked the creators of the mobile app FourSquare which cities' users most frequently checked in to beauty establishments and Fresno, California came out on top.

According to the data pulled from 15million users, Fresno, about two hours North of Los Angeles, had the highest number of visits to establishments considered under the beauty category.

Sunny and beautiful: Fresno was followed by Tulsa, Oklahoma in the top ten list that featured New York and San Francisco
The Californian city has five beauty school as well as an abundance of stores like Sephora and Ulta, according to InStyle, though is not especially recognised as a beauty mecca by those in the know.

With 300,000 check-ins, it beat the even lesser known Texan metropolis of Lubbock.

Apparently -

TEN MOST BEAUTY-OBSESSED CITIES IN U.S.
1. Fresno, CA
2. Lubbock, TX
3. Tulsa, OK
4. Champaign, IL
5. Las Vegas, NV
6. Atlantic City, NJ
7. San Francisco, CA
8. New York, NY
9. Houston, TX
10. Pensacola, FL